PPC sits at the very heart of Kinase and is the basis on which we built the agency. We are excited that after many years it continues to evolve in new and interesting ways meaning there’s always something new to learn or a way to give our clients an additional competitive advantage.
Closely related to traditional PPC and now surpassing it in sales value for many retailers, Shopping campaigns on Google and Bing nonetheless require a separate set of techniques to ensure maximum effectiveness.
Kinase will work with existing suppliers or provide a standalone feed solution which can be optimised for structure and contents to provide the best possible basis for activity. We then apply novel solutions to account structure, monitoring and bid optimisation to maximise performance.
As early adopters of Shopping in 2012, Kinase featured in one of the first Google case studies on Product Listing Ads as they were then known. We have continued to innovate just as Google has continued to develop the product and todays solutions are barely recognisable from before.
With the arrival of programmatic display, the performance metrics and optimisation techniques which we have honed on PPC can now be applied to Display to drive measurable ROI and other well quantified benefits. Simultaneously technology is converging with data and audiences from PPC directly transferable to Display and vice versa.
The opportunities will only increase. For instance with Customer Match, messaging from the CRM programme can be coordinated across PPC, Gmail Sponsored Promotions and YouTube. Views who interact with the Youtube ad can then be further added to remarketing lists for a truly joined up experience.
Kinase provides remarketing, prospecting and branding display services.
Even the best in-house team can benefit from the outside perspective of a specialised agency sometimes. This can be in response to a specific need such as a major project like a restructure or adopting a new tool, or a more general desire to benefit from the latest ideas and techniques that we are continually developing; in such a fast moving industry there’s usually something new you could benefit from.
There are many good reasons to bring Paid Search in house. There are also risks and challenges involved – but Kinase can advise on whether it is the right decision for your company. We will help to build a business case, reduce risks and complete the transition to an in-house team quickly and with minimum disruption.
Kinase will fully customise our support to your requirements: